Japan’s largest restaurant chain, Tokyo’s Tokyo Shinbashi, is preparing to open its doors to a huge influx of visitors this summer as it tries to keep pace with rising demand from around the world.
The Japanese food giant said on Monday it would open its first full-service restaurant in South Korea, Seoul, for a total of 50 guests.
The company will open the new location in late June or early July, with plans to have another two in Japan’s major cities.
The company has yet to announce an exact opening date, but plans to open restaurants in the US, Europe and Asia.
It will be the first time that Tokyo ShinBashi has opened to the public in the country since 2013, when the company opened the first of its restaurants in Tokyo’s Ginza neighborhood.
The first restaurants opened in the Japanese capital in the early 2000s.
Tokyo ShinBashi CEO Yutaka Nakamura said in an interview that the restaurant will be “a new concept” and that it will focus on a “new era of Japanese food”.
“The Japanese restaurant has been struggling with the same problem for decades, with too many people visiting too soon,” he said.
“Now we want to make a new idea of Tokyo ShinBs in a new era of Tokyo.
We will try to make the restaurant as attractive as possible.”
Tokyo’s ShinBeshi, which opened in 2013, has been attracting more than 100,000 visitors a day for the past two years, according to the company.
The chain plans to make about 300,000 reservations in the next two years.
The chain said it would also be adding more locations in Asia, Europe, Africa and Latin America.
Tokyo ShinBSi is aiming to open two new restaurants in Asia and Europe in the second half of this year, and to open a fourth restaurant in the UK in the first half of next year.